By using intelligent resources we revert wishes to cancel a service or even recover revenues after a cancellation. We use a custom approach for each point of contact, thanks to the use of advanced Data Science resources. In addition, at a critical complaint points, we implement cancellation islands, or design proactive actions, also creating a fully customized alternative offering. Our CX consultancy can use the complaints data analysis to identify the root cause of cancellation requests and converting a reactive process into a proactive interaction.